PRESENTATION
OUR TEAMMATES
Decathlon Moa Store, Egypt
DECATHLON PRESENTATION - OUR TEAMMATES - 31/12/2022
108,000 sporty and passionate teammates
100 nationalities
1,000,000 indirect jobs
Worldwide, our teammates share
the same passion for sport.
Our foundation was built on 2005, thanks
to the involvement of teammates.
It allows them, if they wish, to involve
them locally in a solidarity project.
> 6,000 Teammates involved
808 projects, in 52 countries
519,000 beneficiaries
> 4,000 professional experiences
Visit the Foundation’s site
DECATHLON PRESENTATION - OUR TEAMMATES - 31/12/2022
DECATHLON PRESENTATION - OUR STORY
OUR STORY
1976
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1986
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1994
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1996
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1999
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2005
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2010
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2016
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2023
Michel LECLERCQ surrounds himself with
6 sportspeople to create a new concept.
DECATHLON PRESENTATION - OUR STORY
OUR STORY
1976
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1986
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1994
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1996
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1999
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2001
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2005
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A store entirely dedicated to all sports
under one roof, opens in Englos,
near Lille, in July 1976.
DECATHLON PRESENTATION - OUR STORY
OUR STORY
1976
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1986
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1994
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1996
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1999
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2001
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2005
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2010
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Opening of our first store outside of
France, in Dortmund, in Germany.
DECATHLON PRESENTATION - OUR STORY
OUR STORY
1976
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1986
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1994
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1996
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1999
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2001
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2003
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2004
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2005
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2010
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2016
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2017
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2023
Team sets out to create their first bikes.
It’s the start of our own production and the
start of a long history!
Decathlon production = design and
manufacture of signed Decathlon items.
DECATHLON PRESENTATION - OUR STORY / VILLENEUVE D’ASCQ (FRANCE)
1976
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1986
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1994
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1996
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1999
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2001
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2003
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2005
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DECATHLON PRESENTATION - OUR STORY
OUR STORY
1976
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1986
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1994
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1996
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1999
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2001
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2003
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2004
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2005
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2010
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2016
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2023
Launching of the first
« Passion Brands » :
Quechua and Tribord
DECATHLON PRESENTATION - OUR STORY / DOMANCY (FRANCE)
1976
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1986
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1994
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1996
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1999
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2001
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2005
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2010
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2016
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2023
DECATHLON PRESENTATION - OUR STORY / CAMPINAS (BRAZIL)
1976
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1986
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DECATHLON PRESENTATION - OUR STORY / SHANGHAI (CHINA)
1976
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1986
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1994
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DECATHLON PRESENTATION - OUR STORY / HENDAYE (FRANCE)
1976
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1986
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1994
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DECATHLON PRESENTATION - OUR STORY
OUR STORY
Launching of our first iconic product
« 2 seconds tent ».
A product that symbolizes the innovation
process throughout the company.
1976
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1986
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1994
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1996
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1999
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2001
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2003
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2004
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2005
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2010
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2023
DECATHLON PRESENTATION - OUR STORY / LILLE (FRANCE)
1976
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1986
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1996
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2001
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DECATHLON PRESENTATION - OUR STORY
OUR STORY
1976
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1986
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1994
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1996
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1999
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2001
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2003
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2004
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2005
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2010
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2016
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2017
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2023
DECATHLON speeds up the cutting of
its "Passion Brands" to satisfy our
Customers and our Users.
DECATHLON PRESENTATION - OUR STORY / ALBERTON (SOUTH AFRICA)
1976
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1986
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1994
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1996
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OUR STORY
DECATHLON develops its local strategy:
« be where we are needed »
DECATHLON PRESENTATION - OUR STORY
1976
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1986
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1994
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1996
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1999
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2001
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2003
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2010
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2016
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2023
SAILING LAB
2021
FOOTWEAR BY
DECATHLON
2012
DECATHLON PRESENTATION - OUR INTERNATIONAL PRESENCE
OUR INTERNATIONAL
PRESENCE
1976 : France
1986 : Germany
1992 : Spain
1993 : Italy
1997 : Belgium
1999 : United Kingdom
2000 : Portugal
2001 : Poland, Brazil
2003 : Netherlands, China (incl Hong Kong)
2005 : Hungary
2006 : Russia
2009 : Romania, India, Morocco
2010 : Turkey, Czech Republic
2011 : Sweden
2012 : Taiwan (China)
2013 : Bulgaria
2014 : Croatia
2015 : Slovakia, Thailand
2016 : Singapore, Slovenia, Malaysia, Mexico, Ivory Coast
2017 : Colombia, Ghana, Philippines, Switzerland, Israel
South Africa, Tunisia, USA, Indonesia, Australia
2018 : Egypt, Chile, Canada, DR Congo, Senegal, Austria,
Cambodia, South Korea, Sri Lanka, Lithuania, Kenya, Greece
2019 : Ukraine, Japan, Vietnam, Algeria, Malte, Serbia
2020 : Kazakhstan, Ireland, Latvia
2021 : Luxembourg 1,751 stores in 59 countries on December 31, 2022
DECATHLON PRESENTATION - OUR INTERNATIONAL PRESENCE / NOUMÉA (NEW CALEDONIA) - 31/12/2022
FRANCHISES
Franchise started in 2005.
Today we have
28 franchised stores in 13 territories:
Corsica (France),West Indies (Guadeloupe, Martinique), Kuwait, Lebanon,
Mauritius/Madagascar, New Caledonia, Oman, Qatar, Reunion, Saudi Arabia,
United Arab Emirates (Dubai, Abu Dhabi), Uruguay.
DECATHLON PRESENTATION - STORY OF OUR PRODUCTS
Observation of sportspeople
STORY OF OUR PRODUCTS
DesignOmni-commerce
R&D - Laboratory and practical testsWarehouse
InnovationProduction
DECATHLON PRESENTATION - STORY OF OUR PRODUCTS
OBSERVATION OF
SPORTSPEOPLE
Sportspeople is at the center of our
concerns. It is by listening to him,
observing him and asking him questions
that it all begins...
DECATHLON PRESENTATION - STORY OF OUR PRODUCTS - 31/12/2022
DESIGN
Design products for sportspeople.
Make them accessible wherever they need
them, in our stores and online at the best
value / price ratio.
Today, 850 engineers and 300 designers
within Decathlon design our products.
DECATHLON PRESENTATION - STORY OF OUR PRODUCTS
RESEARCH ON THE
ATHLETE'S BODY - R&D
Decathlon SportsLab is our center of expertise dedicated to
the study of the human body in motion.
Our 50 experts study the functioning of the body and the
preferences of athletes to improve their protection, their
performance and thus their health in 5 areas:
Foot Motion, Thermal Comfort, Human Factor &
Ergonomics, Health Data and Digital Human Modeling.
DECATHLON PRESENTATION - STORY OF OUR PRODUCTS - 31/12/2022
INNOVATIONS
Decathlon owns 900 patents in total
and files around 20 families of patents every year.
QUECHUA
AIRSECONDS
SKYVIEW
BTWIN
LONG DISTANCE
920 E
CONNECTED
NUTRITION &
CARE
GEL POD
QUECHUA
JACKET
ULTRALIGHT
SECOND
SINCE 2005,
THE SAGA
2 SEC
SINCE 2014,
THE SAGA
EASYBREATH
The 2022 innovations:
DESIGN
INNOVATION
TECHNO
INNOVATION
ECODESIGN
INNOVATION
USAGE
INNOVATION
DECATHLON PRESENTATION - STORY OF OUR PRODUCTS - 31/12/2022
47 Production countries and 1,400 providers
DECATHLON PRESENTATION - STORY OF OUR PRODUCTS - 31/12/2022
LOGISTICS
72 warehouses and logistics platforms
around the world
126,338 containers (TEUs) transported
each year
1,05 billion items shipped
DECATHLON PRESENTATION - STORY OF OUR PRODUCTS
OMNI-COMMERCE
Mastering the design and distribution from
A to Z, allows savings to be passed on to
our prices for our customers
in store and online.
DECATHLON PRESENTATION - STORY OF OUR PRODUCTS
OMNI-COMMERCE
Give our sporty Users the ability to buy what they are
looking for, where and when they want it:
E-COMMERCE / DRIVE / CLICK & COLLECT /
SHIP FROM STORE / TERMINALS + IN STORE / DECATHLON GO
DECATHLON PRESENTATION - SUSTAINABLE DEVELOPMENT
TRANSITION PLAN
Our 2020-2026 Transition Plan for the sustainable
development of Decathlon is built
on 3 main cornerstones:
DEVELOPING OUR HUMAN SIDE
PROTECTING NATURE
CREATING SUSTAINABLE VALUE
DECATHLON PRESENTATION - DECATHLON IN FIGURES
DECATHLON IN FIGURES
1,751
Stores
52
Industrial Partners
72
Warehouses and
logistics platforms
68
New stores
in 2022
Including
€ 2.6B
Digital T.O
+12% compared to 2021
€15.4B
Turnover (without taxes)
+11.6% compared to 2021
23%
Ecodesign sales
% of total sales realized
with ecodesigned products
10.5% in 2021
59
Countries
DECATHLON PRESENTATION - DECATHLON IN FIGURES - 31/12/2022
Decathlon Moa Store, Egypt
DECATHLON UNITED PRESENTATION - FOUNDATION
THANK YOU!
